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LINK Modevakblad

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F.LINK Publicaties & Promotie bv is an independant Dutch publisher. As from 1997 LINK fashion trademagazine has built up a reputation of success, creativity and quality.

LINK is released in January, April, July and October. LINK’s glossy appeal, its inspirational and relevant contents has made the circulation grown from 4.500 to 9.000 copies in the Benelux. LINK is also directly distributed to the Dutch consumer by distribution partner Betapress through 1200 selling points in the Netherlands.
Meanwhile LINK is a highly distinctive fashion trade magazine linking wholesale and retail.

Our readers in detail;
* retailers in young fashion, high fashion and jeanswear
* fashion chains
* wholesale
* purchase organisations
* fashion sales agents/ agencys
* importers, brand distributors
* tradefair organisations
* fashion schools, students
* stylists
* pr-desks, graphic designers, photographers
* hairdressers, visagists, make-up artists
* consumers

Characteristics of consumers buying LINK magazine;
* the average reader is a men or woman in the age category 23-35 year
* spends between €100 and €300 per month at clothing
* is known with LINK at the book trade or by word of mouth
* is strongly interested in fashion

Content infromation
Market information; LINK spends intensive attention to jeans and fashion developments. Highlighting market figures, economic developments, distribution channels, technology and consumer groups.

Collections; Highlighting the presence of new brands on national and international tradefairs.

Productinformation; Technical productinfomation. Materials, fabrics and innovative techniques.

Trends; Describing new upcoming national and international trends translated in inspiring photography and illustrated reports.

News; Clear and relevant.

Retail; Store interior design, interviews with entrepreneurs, experts, professionals and upcoming talents.

Marketing; Marketing strategies of jeans and fashion brands.

LINK is the proverbial link between brands and retailers.